Foundations for Life

A hard hitting and powerful advert from Save the Children makes a powerful point. To have the best chance of living a successful life in the long term children’s start in life and their childhood needs to be protected and they need the best possible foundations. This is, perhaps, one of the most powerful influences on any society for the longer term.

Poverty, poor health and other life challenges in childhood blight future generations to more of the same problems. When investment in childhood pays such great long term dividends for a country or society, we do have to marvel at those so called advanced or economically well-off countries that skimp in this area.

Fast Company – These are the Best (and Worst) Places Around the World for Kids to Grow Up

Equality in the world may be an unrealistic concept. However, striving for equity of opportunity means ensuring that all that can possibly be done is done to ensure that the most helpless members of our society are given a fair chance and start in life. Supporting mothers of early years children, minimising the impact of conflict on children, ensuring early years education provision and effective public education on diet and health should be some of the minimum expectations.

More can and should be done.

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