From McKinsey: Building a design-driven culture

Design is being recognised as a significant factor between success and mediocrity.  In such a scenario I believe we have to be ready to apply similar design-driven thinking to education.  This will fundamentally influence and shape the experiences of all stakeholders,  but particularly the pupils and the parents.  I also believe it will equip the students to be far better design-driven thinkers themselves in the future.

Building a design-driven culture – http://www.mckinsey.com/insights/marketing_sales/building_a_design_driven_culture

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.

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